Here is what Mrs Perloff from Philadelphia wote:

"Being Israel, not just seeing Israel"

All professional guides in Israel are trained and licensed, able to book hotel reservations, rent cars and escort tourists from Point A to Point B. But Shlomo Shoham is a guide among guides: With the same education as his counterparts, he has a sixth sense of understanding his clients as well as his country. He asks what you want to see – and actually listens to your responses. If particular destinations and highlights interest you, he creates a custom itinerary. If you want him to introduce you to Israel, he phones and e-mails as often as it takes to prepare for your visit.

From the time he meets you at El Al until your trip ends, his energy and enthusiasm keep the momentum flowing. Whether you want to go south to Eilat and north to Rosh Hanikra or study Jerusalem in depth, Shlomo finds the best routes, the best prices and the most astonishing, enlightening side trips.

His optimism and openness are legend, as is his ability to speak a half-dozen languages, including excellent, idiomatic, punning English. If you wish to keep to yourself, he allows it, and if you want to meet many people from many backgrounds in many settings, he introduces you to your next best friends. As open as you are to new experiences, Shlomo creates memorable adventures at every turn in the road.

Shlomo can recommend internationally known restaurants as well as off-the-beaten-path cafés. He knows where Abraham offered to sacrifice Isaac, which specialty shops sell the most stunning Judaica and how to capture the best sunsets – in your heart and in your camera. His deep understanding of Jews and Judaism can deeply enhance your pleasure in any trip he guides.